How to Build and Scale
New Technology Products

How to change how engineering thinks about what it is building When I started working with the company, nothing was broken. This was a full-stack hardware and software system, and the technology worked. A camera was pushing live video in conditions where most systems would fail. Configuration tooling made it possible to tune performance quickly. From an engineering perspective, progress was clear. The problem was not whether the system worked. It was whether anyone could expl

How to make assumptions explicit and shared so that validation, market exploration, and strategy are easier By Chris Burgess You hear a lot about building products by solving problems. But what happens when the product already exists and you now need to validate it? This is the situation many companies find themselves in, especially those moving from projects to products.  Products are always built in response to a perceived problem, whether that problem has been made explici

I explore why glasses and headsets are not competing categories, what shifts are happening, and why this is key for the future of personal computing.

Introducing 'The Onion Model' which helps tech investors to see innovation as a series of expanding layers that turn discovery into proof, then traction, then scale.

Emerging technologies are often built before their story exists, which makes them powerful but difficult to sell. A clear story helps people see what the product does and why it matters. Some founders begin with the story, others with the product, but the most successful learn how to turn one into the other. This post explores how story and product shape each other and how that connection helps you sell emerging technologies.

Every company gathers feedback, data, and ideas, but few know how to connect them into clear direction. This post explores why so many teams struggle to make sense of their customer and market insights, and how new ways of working — and smarter tools — can help.

Learn how to make product prioritization fair, fast, and focused. The Stakeholder Marketplace is a simple framework that helps teams align, make inclusive decisions, and build trust by turning prioritization into a transparent, collaborative process.

Most XR teams are stuck in project mode, chasing briefs instead of building momentum. Adopting an XR product mindset means focusing on users, outcomes, and reuse. This post shows how to shift your mindset, reshape your process, and turn one-off projects into scalable products that grow.

Deep tech startups face a unique challenge. Their technology often works long before the market is ready for it. This case study explores how one company navigated that gap between invention and adoption, revealing five lessons on how to turn deep tech innovation into product-market fit. From focus and market relevance to data and timing, it offers practical insights for founders bringing science-based innovation to market.

Innovation for startups often begins with excitement and ambition, but it can quickly drift when curiosity overtakes focus. In this article, Chris Burgess shares how a real-world product story from HP revealed the cost of chasing shiny features, and what founders can do to keep experiments grounded in user value. Learn how to build what matters by turning good ideas into products people genuinely need.

Discover how the innovation paradox impacts businesses and learn strategies to overcome it.

Building products that ship is hard, but building ones that deliver real value is harder. This practical guide to product development for startups shows how to move faster, stay focused, and keep teams aligned. Learn how to define your purpose, build self-sufficient teams, and deliver value that lasts beyond launch.

The tech hype cycle rewards visibility and punishes hesitation. Once feasibility is proven, attention rises fast and fades faster. Staying relevant means more than chasing trends. It requires clarity, credibility, and consistent progress long after the hype moves on.