I explore why glasses and headsets are not competing categories, what shifts are happening, and why this is key for the future of personal computing.

Spatial computing is moving from screens to spaces, but adoption will depend on how naturally people can use it. This post explores the future of human–computer interaction through three lenses — humans, computers, and interaction — showing how generational familiarity, device evolution, and intuitive gestures will shape the next era of computing.

Most XR teams are stuck in project mode, chasing briefs instead of building momentum. Adopting an XR product mindset means focusing on users, outcomes, and reuse. This post shows how to shift your mindset, reshape your process, and turn one-off projects into scalable products that grow.

Controllers or hand tracking? The XR industry treats it as a binary choice, but the future of XR interaction depends on combining both.

In this post, I’ll show you how a product mindset unlocks sustainable growth for your business, helping you transition from one-off projects

XR has huge potential, but many teams still lead with technology instead of user value. Chris Burgess shares how XR companies can build stronger products by focusing on the people who matter most, creating a product strategy that connects users, developers, and buyers for sustainable growth.

As XR evolves into spatial computing, the winners will not be those with the most advanced technology but those who tell the clearest story about the experience. People do not buy XR because of what it is but because of how it feels to use. XR product storytelling helps founders turn complex technology into something human, meaningful, and easy to understand.

XR might have lost the spotlight to AI, but that doesn’t mean the story is over. In fact, the technology’s next chapter will be defined by real progress — from smarter wearables to AI-driven interfaces and fierce competition between major tech players. The future of XR is not fading; it’s maturing.

The XR industry is struggling; investment is down & no one is making significant sales. Everyone is still trying to find product market fit.

Snap’s latest demo highlighted a growing truth in XR. The industry no longer struggles with what’s possible, but with making innovation usable, repeatable, and scalable. After more than a decade building in AR and VR, Chris Burgess shares three lessons that show how XR companies can balance accessibility and ambition to turn innovation into adoption.

Chris Burgess argues that clarity in describing the user experience, supported by Spatial Computing and seeing how AI has told its story, is essential to restore both investor and user confidence.

It appears that the role of a software developer is essential for creating AR content. I outline how I think this can be addressed.

Whilst major websites struggle to capture click-throughs (CTRs), in my experience mobile AR can regularly achieve CTRs of 30%+

I outline general advice for anyone currently using augmented reality on mobile, or anyone thinking about trying it out.