Pricing new technology is not just about revenue, it’s about adoption. When early pricing reduces risk for customers, it encourages experimentation, awareness, and integration. That momentum is what ultimately creates the market the technology depends on.

I outline how to turn fragmented product, market, and technical work into a clear, credible narrative for grants and early stage investors.

How to change how engineering thinks about what it is building When I started working with the company, nothing was broken. This was a full-stack hardware and software system, and the technology worked. A camera was pushing live video in conditions where most systems would fail. Configuration tooling made it possible to tune performance quickly. From an engineering perspective, progress was clear. The problem was not whether the system worked. It was whether anyone could expl

How to make assumptions explicit and shared so that validation, market exploration, and strategy are easier By Chris Burgess You hear a lot about building products by solving problems. But what happens when the product already exists and you now need to validate it? This is the situation many companies find themselves in, especially those moving from projects to products.  Products are always built in response to a perceived problem, whether that problem has been made explici

Emerging technologies are often built before their story exists, which makes them powerful but difficult to sell. A clear story helps people see what the product does and why it matters. Some founders begin with the story, others with the product, but the most successful learn how to turn one into the other. This post explores how story and product shape each other and how that connection helps you sell emerging technologies.

Every company gathers feedback, data, and ideas, but few know how to connect them into clear direction. This post explores why so many teams struggle to make sense of their customer and market insights, and how new ways of working — and smarter tools — can help.

Deep tech startups face a unique challenge. Their technology often works long before the market is ready for it. This case study explores how one company navigated that gap between invention and adoption, revealing five lessons on how to turn deep tech innovation into product-market fit. From focus and market relevance to data and timing, it offers practical insights for founders bringing science-based innovation to market.

Innovation for startups often begins with excitement and ambition, but it can quickly drift when curiosity overtakes focus. In this article, Chris Burgess shares how a real-world product story from HP revealed the cost of chasing shiny features, and what founders can do to keep experiments grounded in user value. Learn how to build what matters by turning good ideas into products people genuinely need.

XR has huge potential, but many teams still lead with technology instead of user value. Chris Burgess shares how XR companies can build stronger products by focusing on the people who matter most, creating a product strategy that connects users, developers, and buyers for sustainable growth.

As XR evolves into spatial computing, the winners will not be those with the most advanced technology but those who tell the clearest story about the experience. People do not buy XR because of what it is but because of how it feels to use. XR product storytelling helps founders turn complex technology into something human, meaningful, and easy to understand.

A number of devices we have are capable of scanning our homes using its cameras, is there a future where this data is stored where we want?

Snap’s latest demo highlighted a growing truth in XR. The industry no longer struggles with what’s possible, but with making innovation usable, repeatable, and scalable. After more than a decade building in AR and VR, Chris Burgess shares three lessons that show how XR companies can balance accessibility and ambition to turn innovation into adoption.

Building products that ship is hard, but building ones that deliver real value is harder. This practical guide to product development for startups shows how to move faster, stay focused, and keep teams aligned. Learn how to define your purpose, build self-sufficient teams, and deliver value that lasts beyond launch.

The tech hype cycle rewards visibility and punishes hesitation. Once feasibility is proven, attention rises fast and fades faster. Staying relevant means more than chasing trends. It requires clarity, credibility, and consistent progress long after the hype moves on.

A practical guide for founders, startup teams, and product leaders who want to build the right thing and get it into users’ hands faster.

Chris Burgess argues that clarity in describing the user experience, supported by Spatial Computing and seeing how AI has told its story, is essential to restore both investor and user confidence.

It appears that the role of a software developer is essential for creating AR content. I outline how I think this can be addressed.