Pricing new technology is not just about revenue, it’s about adoption. When early pricing reduces risk for customers, it encourages experimentation, awareness, and integration. That momentum is what ultimately creates the market the technology depends on.

I outline how to turn fragmented product, market, and technical work into a clear, credible narrative for grants and early stage investors.

How to change how engineering thinks about what it is building When I started working with the company, nothing was broken. This was a full-stack hardware and software system, and the technology worked. A camera was pushing live video in conditions where most systems would fail. Configuration tooling made it possible to tune performance quickly. From an engineering perspective, progress was clear. The problem was not whether the system worked. It was whether anyone could expl

How to make assumptions explicit and shared so that validation, market exploration, and strategy are easier By Chris Burgess You hear a lot about building products by solving problems. But what happens when the product already exists and you now need to validate it? This is the situation many companies find themselves in, especially those moving from projects to products.  Products are always built in response to a perceived problem, whether that problem has been made explici

I explore why glasses and headsets are not competing categories, what shifts are happening, and why this is key for the future of personal computing.

I started with a clear goal. I wanted to interpret and summarise scattered data. I am not technical, so I set out to build an AI agent with no code. More than sixty hours later, with more than twenty seven nodes created and the need to start vibe coding, it became clear that it was anything but simple.

Emerging technologies are often built before their story exists, which makes them powerful but difficult to sell. A clear story helps people see what the product does and why it matters. Some founders begin with the story, others with the product, but the most successful learn how to turn one into the other. This post explores how story and product shape each other and how that connection helps you sell emerging technologies.

Every company gathers feedback, data, and ideas, but few know how to connect them into clear direction. This post explores why so many teams struggle to make sense of their customer and market insights, and how new ways of working — and smarter tools — can help.

Learn how to make product prioritization fair, fast, and focused. The Stakeholder Marketplace is a simple framework that helps teams align, make inclusive decisions, and build trust by turning prioritization into a transparent, collaborative process.

Learn a a simple, one-hour workshop method framework for startup leadership decisions. The Decision Scorecard helps teams align quickly, make fair calls, and stay transparent.

When every customer wants something different, focus becomes hard to keep. Discover how structured product leadership helps founders serving multiple customers stay guided by value, not noise, and lead with confidence as they scale.

Deep tech startups face a unique challenge. Their technology often works long before the market is ready for it. This case study explores how one company navigated that gap between invention and adoption, revealing five lessons on how to turn deep tech innovation into product-market fit. From focus and market relevance to data and timing, it offers practical insights for founders bringing science-based innovation to market.

A plaster or bandaid fixes a problem i.e., a cure. Smartglasses are not a necessity, they simply enhance your life i.e., a vitamin.

Innovation for startups often begins with excitement and ambition, but it can quickly drift when curiosity overtakes focus. In this article, Chris Burgess shares how a real-world product story from HP revealed the cost of chasing shiny features, and what founders can do to keep experiments grounded in user value. Learn how to build what matters by turning good ideas into products people genuinely need.

Discover how the innovation paradox impacts businesses and learn strategies to overcome it.

Startups in emerging technology often get stuck in custom delivery. Every client request feels like progress, but it leads to fragmented projects instead of a scalable product. This post explores how to build repeatable value through product led growth by understanding your audiences, finding patterns, validating them with evidence, and turning those insights into a story that scales.

HP wanted to establish a software licensing model. This post outlines how we transformed our internal tools into a scalable product.

In this post, I’ll show you how a product mindset unlocks sustainable growth for your business, helping you transition from one-off projects

XR has huge potential, but many teams still lead with technology instead of user value. Chris Burgess shares how XR companies can build stronger products by focusing on the people who matter most, creating a product strategy that connects users, developers, and buyers for sustainable growth.

Many startups lose focus chasing too many products before finding product-market fit. This post explores why that happens, how “company-market fit” traps teams, and what founders can do to help product managers focus, build around the customer, and achieve sustainable product-market fit for startups.