Thought Leadership

Spatial computing is moving from screens to spaces, but adoption will depend on how naturally people can use it. This post explores the future of human–computer interaction through three lenses — humans, computers, and interaction — showing how generational familiarity, device evolution, and intuitive gestures will shape the next era of computing.

When every customer wants something different, focus becomes hard to keep. Discover how structured product leadership helps founders serving multiple customers stay guided by value, not noise, and lead with confidence as they scale.

A plaster or bandaid fixes a problem i.e., a cure. Smartglasses are not a necessity, they simply enhance your life i.e., a vitamin.

Innovation for startups often begins with excitement and ambition, but it can quickly drift when curiosity overtakes focus. In this article, Chris Burgess shares how a real-world product story from HP revealed the cost of chasing shiny features, and what founders can do to keep experiments grounded in user value. Learn how to build what matters by turning good ideas into products people genuinely need.

Startups in emerging technology often get stuck in custom delivery. Every client request feels like progress, but it leads to fragmented projects instead of a scalable product. This post explores how to build repeatable value through product led growth by understanding your audiences, finding patterns, validating them with evidence, and turning those insights into a story that scales.

Controllers or hand tracking? The XR industry treats it as a binary choice, but the future of XR interaction depends on combining both.

HP wanted to establish a software licensing model. This post outlines how we transformed our internal tools into a scalable product.

XR has huge potential, but many teams still lead with technology instead of user value. Chris Burgess shares how XR companies can build stronger products by focusing on the people who matter most, creating a product strategy that connects users, developers, and buyers for sustainable growth.

As XR evolves into spatial computing, the winners will not be those with the most advanced technology but those who tell the clearest story about the experience. People do not buy XR because of what it is but because of how it feels to use. XR product storytelling helps founders turn complex technology into something human, meaningful, and easy to understand.

A number of devices we have are capable of scanning our homes using its cameras, is there a future where this data is stored where we want?

The XR industry is struggling; investment is down & no one is making significant sales. Everyone is still trying to find product market fit.

Snap’s latest demo highlighted a growing truth in XR. The industry no longer struggles with what’s possible, but with making innovation usable, repeatable, and scalable. After more than a decade building in AR and VR, Chris Burgess shares three lessons that show how XR companies can balance accessibility and ambition to turn innovation into adoption.

A practical guide for founders, startup teams, and product leaders who want to build the right thing and get it into users’ hands faster.

Chris Burgess argues that clarity in describing the user experience, supported by Spatial Computing and seeing how AI has told its story, is essential to restore both investor and user confidence.

As the product lead on developer tooling at Ultraleap, my mission was clear: great hand tracking that's intuitive as possible for developers

Early VR arcades figured out how to make virtual experiences feel natural. The secret wasn’t better graphics, it was designing around the way our hands actually move.

It appears that the role of a software developer is essential for creating AR content. I outline how I think this can be addressed.

Whilst major websites struggle to capture click-throughs (CTRs), in my experience mobile AR can regularly achieve CTRs of 30%+