How to Build and Scale
New Technology Products

I explore why glasses and headsets are not competing categories, what shifts are happening, and why this is key for the future of personal computing.

Most XR teams are stuck in project mode, chasing briefs instead of building momentum. Adopting an XR product mindset means focusing on users, outcomes, and reuse. This post shows how to shift your mindset, reshape your process, and turn one-off projects into scalable products that grow.

Controllers or hand tracking? The XR industry treats it as a binary choice, but the future of XR interaction depends on combining both.

As XR evolves into spatial computing, the winners will not be those with the most advanced technology but those who tell the clearest story about the experience. People do not buy XR because of what it is but because of how it feels to use. XR product storytelling helps founders turn complex technology into something human, meaningful, and easy to understand.

XR might have lost the spotlight to AI, but that doesn’t mean the story is over. In fact, the technology’s next chapter will be defined by real progress — from smarter wearables to AI-driven interfaces and fierce competition between major tech players. The future of XR is not fading; it’s maturing.

The XR industry is struggling; investment is down & no one is making significant sales. Everyone is still trying to find product market fit.

Snap’s latest demo highlighted a growing truth in XR. The industry no longer struggles with what’s possible, but with making innovation usable, repeatable, and scalable. After more than a decade building in AR and VR, Chris Burgess shares three lessons that show how XR companies can balance accessibility and ambition to turn innovation into adoption.

Chris Burgess argues that clarity in describing the user experience, supported by Spatial Computing and seeing how AI has told its story, is essential to restore both investor and user confidence.