How to Build and Scale
New Technology Products

Every company gathers feedback, data, and ideas, but few know how to connect them into clear direction. This post explores why so many teams struggle to make sense of their customer and market insights, and how new ways of working — and smarter tools — can help.

Learn how to make product prioritization fair, fast, and focused. The Stakeholder Marketplace is a simple framework that helps teams align, make inclusive decisions, and build trust by turning prioritization into a transparent, collaborative process.

When every customer wants something different, focus becomes hard to keep. Discover how structured product leadership helps founders serving multiple customers stay guided by value, not noise, and lead with confidence as they scale.

Deep tech startups face a unique challenge. Their technology often works long before the market is ready for it. This case study explores how one company navigated that gap between invention and adoption, revealing five lessons on how to turn deep tech innovation into product-market fit. From focus and market relevance to data and timing, it offers practical insights for founders bringing science-based innovation to market.

Startups in emerging technology often get stuck in custom delivery. Every client request feels like progress, but it leads to fragmented projects instead of a scalable product. This post explores how to build repeatable value through product led growth by understanding your audiences, finding patterns, validating them with evidence, and turning those insights into a story that scales.

XR has huge potential, but many teams still lead with technology instead of user value. Chris Burgess shares how XR companies can build stronger products by focusing on the people who matter most, creating a product strategy that connects users, developers, and buyers for sustainable growth.

The XR industry is struggling; investment is down & no one is making significant sales. Everyone is still trying to find product market fit.

Whilst major websites struggle to capture click-throughs (CTRs), in my experience mobile AR can regularly achieve CTRs of 30%+

I outline general advice for anyone currently using augmented reality on mobile, or anyone thinking about trying it out.