How to Build and Scale
New Technology Products

Startups in emerging technology often get stuck in custom delivery. Every client request feels like progress, but it leads to fragmented projects instead of a scalable product. This post explores how to build repeatable value through product led growth by understanding your audiences, finding patterns, validating them with evidence, and turning those insights into a story that scales.

Controllers or hand tracking? The XR industry treats it as a binary choice, but the future of XR interaction depends on combining both.

HP wanted to establish a software licensing model. This post outlines how we transformed our internal tools into a scalable product.

In this post, I’ll show you how a product mindset unlocks sustainable growth for your business, helping you transition from one-off projects

XR has huge potential, but many teams still lead with technology instead of user value. Chris Burgess shares how XR companies can build stronger products by focusing on the people who matter most, creating a product strategy that connects users, developers, and buyers for sustainable growth.

As XR evolves into spatial computing, the winners will not be those with the most advanced technology but those who tell the clearest story about the experience. People do not buy XR because of what it is but because of how it feels to use. XR product storytelling helps founders turn complex technology into something human, meaningful, and easy to understand.

XR might have lost the spotlight to AI, but that doesn’t mean the story is over. In fact, the technology’s next chapter will be defined by real progress — from smarter wearables to AI-driven interfaces and fierce competition between major tech players. The future of XR is not fading; it’s maturing.

No-code tools will likely soon be automated by Gen AI. This shift will reduce need for coding skills & further emphasise the need for UX

A number of devices we have are capable of scanning our homes using its cameras, is there a future where this data is stored where we want?