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How to Build and Scale
New Technology Products
Great technology sells, but the real challenge is building something people actually adopt.
Insights from 14+ years building and launching emerging technology products across startups, scale-ups, and Fortune 100 teams.
*For those who are audio-visual learners, I have provided AI-powered audio explorations via my YouTube channel
Deep Dives


Make Technical Products Easier to Sell by Mapping Problems to Solutions
How to make assumptions explicit and shared so that validation, market exploration, and strategy are easier By Chris Burgess You hear a lot about building products by solving problems. But what happens when the product already exists and you now need to validate it? This is the situation many companies find themselves in, especially those moving from projects to products. Products are always built in response to a perceived problem, whether that problem has been made explici
6 min read


How I Built a Complex AI Agent With No Code (And What I Learnt the Hard Way)
I started with a clear goal. I wanted to interpret and summarise scattered data. I am not technical, so I set out to build an AI agent with no code. More than sixty hours later, with more than twenty seven nodes created and the need to start vibe coding, it became clear that it was anything but simple.
9 min read


Product Led Growth: Scaling From One Off Delivery to Repeatable Value
Startups in emerging technology often get stuck in custom delivery. Every client request feels like progress, but it leads to fragmented projects instead of a scalable product. This post explores how to build repeatable value through product led growth by understanding your audiences, finding patterns, validating them with evidence, and turning those insights into a story that scales.
7 min read


Stop Choosing Between Hands or Controllers, The Future of XR Interaction Will Use Both
Controllers or hand tracking? The XR industry treats it as a binary choice, but the future of XR interaction depends on combining both.
6 min read


Building Better XR Companies through Product Strategy
XR has huge potential, but many teams still lead with technology instead of user value. Chris Burgess shares how XR companies can build stronger products by focusing on the people who matter most, creating a product strategy that connects users, developers, and buyers for sustainable growth.
9 min read


How AI and No Code Platforms Are Reshaping the Tech Industry
No-code tools will likely soon be automated by Gen AI. This shift will reduce need for coding skills & further emphasise the need for UX
6 min read


Why is XR failing (relatively speaking)?
The XR industry is struggling; investment is down & no one is making significant sales. Everyone is still trying to find product market fit.
7 min read


Designing Natural Interaction in 3D Unity Applications
As the product lead on developer tooling at Ultraleap, my mission was clear: great hand tracking that's intuitive as possible for developers
4 min read
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