How to Build and Scale
New Technology Products

The XR industry is struggling; investment is down & no one is making significant sales. Everyone is still trying to find product market fit.

Snap’s latest demo highlighted a growing truth in XR. The industry no longer struggles with what’s possible, but with making innovation usable, repeatable, and scalable. After more than a decade building in AR and VR, Chris Burgess shares three lessons that show how XR companies can balance accessibility and ambition to turn innovation into adoption.

Many startups lose focus chasing too many products before finding product-market fit. This post explores why that happens, how “company-market fit” traps teams, and what founders can do to help product managers focus, build around the customer, and achieve sustainable product-market fit for startups.

Building products that ship is hard, but building ones that deliver real value is harder. This practical guide to product development for startups shows how to move faster, stay focused, and keep teams aligned. Learn how to define your purpose, build self-sufficient teams, and deliver value that lasts beyond launch.

The tech hype cycle rewards visibility and punishes hesitation. Once feasibility is proven, attention rises fast and fades faster. Staying relevant means more than chasing trends. It requires clarity, credibility, and consistent progress long after the hype moves on.

I thought it would be interesting to explore how five particular proverbs resonate with me when it comes to product development.

A practical guide for founders, startup teams, and product leaders who want to build the right thing and get it into users’ hands faster.

Chris Burgess argues that clarity in describing the user experience, supported by Spatial Computing and seeing how AI has told its story, is essential to restore both investor and user confidence.

As the product lead on developer tooling at Ultraleap, my mission was clear: great hand tracking that's intuitive as possible for developers