Introducing 'The Onion Model' which helps tech investors to see innovation as a series of expanding layers that turn discovery into proof, then traction, then scale.

Emerging technologies are often built before their story exists, which makes them powerful but difficult to sell. A clear story helps people see what the product does and why it matters. Some founders begin with the story, others with the product, but the most successful learn how to turn one into the other. This post explores how story and product shape each other and how that connection helps you sell emerging technologies.

Deep tech startups face a unique challenge. Their technology often works long before the market is ready for it. This case study explores how one company navigated that gap between invention and adoption, revealing five lessons on how to turn deep tech innovation into product-market fit. From focus and market relevance to data and timing, it offers practical insights for founders bringing science-based innovation to market.

Discover how the innovation paradox impacts businesses and learn strategies to overcome it.

As XR evolves into spatial computing, the winners will not be those with the most advanced technology but those who tell the clearest story about the experience. People do not buy XR because of what it is but because of how it feels to use. XR product storytelling helps founders turn complex technology into something human, meaningful, and easy to understand.

No-code tools will likely soon be automated by Gen AI. This shift will reduce need for coding skills & further emphasise the need for UX

A number of devices we have are capable of scanning our homes using its cameras, is there a future where this data is stored where we want?

The tech hype cycle rewards visibility and punishes hesitation. Once feasibility is proven, attention rises fast and fades faster. Staying relevant means more than chasing trends. It requires clarity, credibility, and consistent progress long after the hype moves on.

Chris Burgess argues that clarity in describing the user experience, supported by Spatial Computing and seeing how AI has told its story, is essential to restore both investor and user confidence.