Chris Burgess

Pricing new technology is not just about revenue, it’s about adoption. When early pricing reduces risk for customers, it encourages experimentation, awareness, and integration. That momentum is what ultimately creates the market the technology depends on.

I outline how to turn fragmented product, market, and technical work into a clear, credible narrative for grants and early stage investors.

How to change how engineering thinks about what it is building When I started working with the company, nothing was broken. This was a full-stack hardware and software system, and the technology worked. A camera was pushing live video in conditions where most systems would fail. Configuration tooling made it possible to tune performance quickly. From an engineering perspective, progress was clear. The problem was not whether the system worked. It was whether anyone could explain why it...