Chris Burgess

Introducing 'The Onion Model' which helps tech investors to see innovation as a series of expanding layers that turn discovery into proof, then traction, then scale.

Emerging technologies are often built before their story exists, which makes them powerful but difficult to sell. A clear story helps people see what the product does and why it matters. Some founders begin with the story, others with the product, but the most successful learn how to turn one into the other. This post explores how story and product shape each other and how that connection helps you sell emerging technologies.

Every company gathers feedback, data, and ideas, but few know how to connect them into clear direction. This post explores why so many teams struggle to make sense of their customer and market insights, and how new ways of working — and smarter tools — can help.